ShContemporary DISCOVERIES: Re-Value 0
An Exhibition and a Conference
The art market is engaged in the delicate non-science of attaching prices to works of art. It is a process of making something as intangible as art into something as clearly defined as a numerical value. Everyone in the art world is somehow involved in this process, from critics to museums, galleries, collectors and auction houses. A massive network of knowledge and experience goes into creating a delicate balance between the artistic value and commercial value of contemporary art, but the peaks and troughs of the market every now and again throws everything into doubt. The contemporary art market is now larger than it has ever been in history, and the recent crisis is forcing new art markets to face this question for the first time. The advent of modernism and the ideas that drove the artistic evolution from traditional to modern to contemporary has been a constant challenge to the idea of what artistic value actually is. The so-called art establishment that traditionally pronounced on value has been changing and expanding to the extent that it’s now almost impossible to define. In the last two decades with the development of globalization, cultures all over the world with different artistic traditions have been brought into the contemporary dialogue, bringing new and more complex perspectives on the debate about value, which has rarely been questioned within a commercial context.